The brief was to make a funky festival. This was a festival of fries, and I mean who doesn’t want to see fries everywhere, right ? This concept was to center the frie, so basically I made patterns with fries, a type out of fries and then played with them. As a fries box, the fries are not always very well organized, so this fact comes in the graphics to make those 2D fries alive. For the colors, a nice flashing red with black and white to remember the famous fast-food colors.