HERROUIN DESIGN

Ranch

Editorial
2023 / fictional project


Sometime small editions can have deep-full meanings, this what this project is about. The Goal was to take an existing article and make in a small pocket edition.This project was in collaboration with Khalil Lahmeri, the article we chose was about ranches, and more specifically about Rodeo’s. We first decided to go with a leather textured paper for the cover. For the inside, we wanted a real experience for the user. This is why we decided to cut the paper in the center so when opening the edition it is easy to fold it out, as easy as letting a bull out of its cage. But to bring back the bull to his cage it is another story.

photo of the project close up shot design editorial iamge of the edition